Products

Rapala Countdown Lures "3...2...1.. Strike!" Consistently reach suspended fish at any depth with the CountDown. Whether the fish are sus...

Rapala Original Floater Lures "Making Memories since 1936" The legendary first Rapala® and still the number one “go-to” lure. Whether twit...

Rapala Shadow Rap Lures Designed to perfectly mimic the last struggle of a dying minnow, the Shadow Rap® makes tight turns when twitched, t...

Rapala Shadow Rap Solid Shad The Shadow Rap® Solid Shad is aerodynamic in design and balanced for long and accurate casts even in the most ...

Rapala Soft Olio Lures If you didn’t believe in monsters, now’s a good time to start. A relative species to the Peto and Otus, the Soft Olio b...

Rapala Soft Otus Lures The Creature has gone soft – with rock-solid results. A soft bait version of the X-Rap® Otus, the Soft Otus builds on t...

Rapala Soft Peto Lures The Beast has gone soft – with rock-solid results. Designed for all kinds of predators, the Soft Peto takes the well-pr...

Rapala Super Shadow Rap Lures Opportunistic predators can’t deny the Super Shadow Rap® as it kicks hard to the side, and then slowly fades ...

Rapala X-Light Minnow The new standard for modern ultralight baits. The X-Light Minnow features an upgraded weight distribution for casting th...

Rapala X-Rap Countdown Lures Fish the Xtreme Attitude consistently at any depth. Based on the CountDown method introduced by Rapala in the...

Rapala X-Rap Otus Lures The X-Rap® Otus is a very natural hybrid lure, without articulation, with a flexible comma shaped tail firmly conn...

Rapala X-Rap Peto Lures The Finnish Beast, X-Rap® Peto, combines Rapala’s fish-catching X-Rap® construction with a beautifully color match...