Products

Blue Fox Super Vibrax Minnow Spinners This long-casting spinner has been designed with a natural baitfish profile in place of a traditiona...

Blue Fox Vibrax Original Fluorescent Spinners The legendary Vibrax® Fluorescent draws its characteristics from the famed Vibrax® Original,...

Blue Fox Vibrax Original Foxtail Spinners What do you get when you take some of the best performing Vibrax® color patterns, and spice them...

Rapala Countdown Lures "3...2...1.. Strike!" Consistently reach suspended fish at any depth with the CountDown. Whether the fish are sus...

Rapala Harmaja Spoon Lures This uniquely shaped spoon from the 1990’s has been brought back to life with fresh delicious finishes and the sa...

Rapala Jointed Lures Slight exaggeration of Rapala’s unique baitfish in distress action. Can be fished like the Original Floating, top to ...

Rapala Jointed Shad Rap Lures A plastic, jointed version of the legendary Shad Rap® that sends out a “distressed-minnow” signal loud and c...

Rapala Jointed Shallow Shad Rap Lures The strong-kicking Jointed Shad Rap action now in a shallow running version. With its super responsi...

Rapala Kallan Spoon Lures Built to perform against the strongest winds, Kallan casts long and accurately – even in the most demanding condit...

Rapala MaxRap Walk'n Roll Lures "The "do-all" topwater bait" It spits, bobs, skitters and slides across the surface in all conditions. Dev...

Rapala Nauvo Spoon Lures A classic restored – the Rapala® Nauvo brings a modern update to a tried-and-trusted traditional metal spoon. Origin...

Rapala Original Floater Lures "Making Memories since 1936" The legendary first Rapala® and still the number one “go-to” lure. Whether twit...

Rapala Original Giant Fishing Lure Originally designed in 1936 by Laurie Rapala, the Original Floater is still the world’s best-selling lure. Th...

Rapala Precision Xtreme Pencil Lures Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic bo...

Rapala Rap-V Blade Lures The perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibrat...

Rapala Rattlin' Minnow Spoon Lures "Cast towards the weed line with confidence" Rattlin' Minnow Spoon® features a unique construction that...

Rapala Rippin Rap Lures The Rippin' Rap features a lipless, tall body profile designed to crank, swim and rip. Hard vibrating action accent...

Rapala Shad Dancer Lures This multi-species balsa bait brings the excitement of the Rapala® Tail Dancer® to a shad profile. Swimming with a...

Rapala Shad Rap Lures The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultraslow speeds to super...

Rapala Shadow Rap Lures Designed to perfectly mimic the last struggle of a dying minnow, the Shadow Rap® makes tight turns when twitched, t...

Rapala Shadow Rap Shad Lures Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous ...

Rapala Shallow Shad Rap Lures The Shallow Shad Rap is ideal for fishing skinny water. Cast it out, let it sit until the ripples fade away, ...

Rapala Skitter Pop Lures "The original King of Pop" Top water fishing can be extremely exciting, with explosive strikes often catching you...

Rapala Soft Olio Lures If you didn’t believe in monsters, now’s a good time to start. A relative species to the Peto and Otus, the Soft Olio b...