Products

Rapala Countdown Lures "3...2...1.. Strike!" Consistently reach suspended fish at any depth with the CountDown. Whether the fish are sus...

Rapala Harmaja Spoon Lures This uniquely shaped spoon from the 1990’s has been brought back to life with fresh delicious finishes and the sa...

Rapala Jigging Shadow Rap Lures Following in the footsteps of the original Rapala® Jigging Rap®, the much lighter Jigging Shadow Rap® featur...

Rapala Jointed Lures Slight exaggeration of Rapala’s unique baitfish in distress action. Can be fished like the Original Floating, top to ...

Rapala Nauvo Spoon Lures A classic restored – the Rapala® Nauvo brings a modern update to a tried-and-trusted traditional metal spoon. Origin...

Rapala Precision Xtreme Pencil Lures Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic bo...

Rapala Rap-V Blade Lures The perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibrat...

Rapala Rippin Rap Lures The Rippin' Rap features a lipless, tall body profile designed to crank, swim and rip. Hard vibrating action accent...

Rapala Shad Rap Lures The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultraslow speeds to super...

Rapala Shadow Rap Lures Designed to perfectly mimic the last struggle of a dying minnow, the Shadow Rap® makes tight turns when twitched, t...

Rapala Shadow Rap Shad Lures Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous ...

Rapala Shadow Rap Solid Shad The Shadow Rap® Solid Shad is aerodynamic in design and balanced for long and accurate casts even in the most ...

Rapala Soft Olio Lures If you didn’t believe in monsters, now’s a good time to start. A relative species to the Peto and Otus, the Soft Olio b...

Rapala Soft Otus Lures The Creature has gone soft – with rock-solid results. A soft bait version of the X-Rap® Otus, the Soft Otus builds on t...

Rapala Soft Peto Lures The Beast has gone soft – with rock-solid results. Designed for all kinds of predators, the Soft Peto takes the well-pr...

Rapala Super Shadow Rap Lures Opportunistic predators can’t deny the Super Shadow Rap® as it kicks hard to the side, and then slowly fades ...

Rapala Twitchin' Rap Lures A perfect combination for predator fishing: the classic Rapala® shad body design with an easy-to-use gliding actio...

Rapala X-Lite Crank Mid Runner Lures “The Delicate Delicacy.” Ultra-light construction for finesse presentations, weighted body for effortles...

Rapala X-Light Crank Shallow Runner Lures “The Delicate Delicacy.” Ultra-light construction for finesse presentations, weighted body for ...

Rapala X-Light Minnow The new standard for modern ultralight baits. The X-Light Minnow features an upgraded weight distribution for casting th...

Rapala X-Light Pop Light in weight – big in pop. The X-Light Pop is the topwater snack every small predator fish has been looking for. The aer...

Rapala X-Rap Countdown Lures Fish the Xtreme Attitude consistently at any depth. Based on the CountDown method introduced by Rapala in the...

Rapala X-Rap Haku Lures True to its name, X-Rap® Haku – haku is Finnish for seek – is seeking trouble and ready to rumble with the big mam...

Rapala X-Rap Lures "The Original Slashbait" The X-Rap® is “all about the action.” It’s the perfect size, shape and 3D illusion of a minnow...