Products

Rapala Shadow Rap Shad Lures Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous ...

Rapala Soft Olio Lures If you didn’t believe in monsters, now’s a good time to start. A relative species to the Peto and Otus, the Soft Olio b...

Rapala Soft Otus Lures The Creature has gone soft – with rock-solid results. A soft bait version of the X-Rap® Otus, the Soft Otus builds on t...

Rapala Soft Peto Lures The Beast has gone soft – with rock-solid results. Designed for all kinds of predators, the Soft Peto takes the well-pr...

Rapala X-Rap Countdown Lures Fish the Xtreme Attitude consistently at any depth. Based on the CountDown method introduced by Rapala in the...