Best Sellers

Savage Gear 4D Line Thru Roach The humble roach is one of the most important prey for many freshwater predator fish around the world, and ...

Rapala Rippin Rap Lures The Rippin' Rap features a lipless, tall body profile designed to crank, swim and rip. Hard vibrating action accent...

Rapala Jointed Lures Slight exaggeration of Rapala’s unique baitfish in distress action. Can be fished like the Original Floating, top to ...

Rapala X-Light Minnow The new standard for modern ultralight baits. The X-Light Minnow features an upgraded weight distribution for casting th...

Rapala Skitter Pop Lures "The original King of Pop" Top water fishing can be extremely exciting, with explosive strikes often catching you...

Rapala Nauvo Spoon Lures A classic restored – the Rapala® Nauvo brings a modern update to a tried-and-trusted traditional metal spoon. Origin...

Rapala Jointed Shallow Shad Rap Lures The strong-kicking Jointed Shad Rap action now in a shallow running version. With its super responsi...

Rapala Original Giant Fishing Lure Originally designed in 1936 by Laurie Rapala, the Original Floater is still the world’s best-selling lure. Th...

VMC Ori-Jig Heads The 7159 VMC Ori-Jig is a perfect jig head design with delicate finishing touches designed for vertical fishing as well as l...

VMC Frog Jig Heads The 7158 VMC Frog Jig is a technical jig head with delicate finishing touches designed for vertical fishing as well as line...

Rapala Precision Xtreme Pencil Lures Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic bo...

Rapala X-Lite Crank Mid Runner Lures “The Delicate Delicacy.” Ultra-light construction for finesse presentations, weighted body for effortles...

Rapala X-Rap Jointed Shad Lures "Big Bait. Big Action. Big Results" Savvy anglers turn to the X-Rap Jointed Shad when a slow presentation ...

Rapala Rattlin' Minnow Spoon Lures "Cast towards the weed line with confidence" Rattlin' Minnow Spoon® features a unique construction that...

Savage Gear 4D Perch Shad Lures - 4D Line Thru Perch Shads Based on a 3D Scan of a real perch with perfect details and Photo Chrome skin pr...

Rapala X-Rap Twitchin Shad Lures X-Rap® Twitchin’ Shad is designed to perform a wide twitching walk-the-dog swimming action. Predator colo...

Rapala Shallow Shad Rap Lures The Shallow Shad Rap is ideal for fishing skinny water. Cast it out, let it sit until the ripples fade away, ...

Rapala Shad Rap Lures The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultraslow speeds to super...

Rapala Shad Dancer Lures This multi-species balsa bait brings the excitement of the Rapala® Tail Dancer® to a shad profile. Swimming with a...