All products excluding clearance

Rapala Countdown Elite Lures Legend 2.0 The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa...

Rapala CrushCity The Stingman Lures To crush the competition, Rapala developed CrushCity which combines smart injection technology™ - technique...

Rapala Countdown Lures "3...2...1... Strike!" Consistently reach suspended fish at any depth with the CountDown. Whether the fish are sus...

Rapala CrushCity The Kickman Lures To crush the competition, Rapala developed CrushCity which combines smart injection technology™ and Super TP...

Rapala Shadow Rap Solid Shad The Shadow Rap® Solid Shad is aerodynamic in design and balanced for long and accurate casts even in the most ...

Rapala X-Light Crank Shallow Runner Lures “The Delicate Delicacy.” Ultra-light construction for finesse presentations, weighted body for ...

Rapala Rap-V Blade Lures The perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibrat...

Rapala X-Rap Peto Lures The Finnish Beast, X-Rap® Peto, combines Rapala’s fish-catching X-Rap® construction with a beautifully color match...

Rapala Original Floater Lures "Making Memories since 1936" The legendary first Rapala® and still the number one “go-to” lure. Whether twit...

Rapala Flat Rap Lures Built of balsa with a slow-rising response on retrieve pause, the Flat Rap® swims with a hard-flashing modification of...

Rapala CrushCity Ned's BLT Lures To crush the competition, Rapala developed CrushCity which combines smart injection technology™ - technique to...

Rapala X-Rap Otus Lures The X-Rap® Otus is a very natural hybrid lure, without articulation, with a flexible comma shaped tail firmly conn...

Rapala Soft Peto Lures The Beast has gone soft – with rock-solid results. Designed for all kinds of predators, the Soft Peto takes the well-pr...

Rapala X-Rap Lures "The Original Slashbait" The X-Rap® is “all about the action.” It’s the perfect size, shape and 3D illusion of a minnow...

Rapala Harmaja Spoon Lures This uniquely shaped spoon from the 1990’s has been brought back to life with fresh delicious finishes and the sa...

Rapala CrushCity Freeloader Lures To crush the competition, Rapala developed CrushCity which combines smart injection technology™ - technique t...

Rapala CrushCity Cleanup Craw Lures To crush the competition, Rapala has developed CrushCity which combines smart injection technology™, lif...

Rapala Precision Xtreme Pencil Saltwater Lures Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wi...

Rapala MaxRap Walk'n Roll Lures "The "do-all" topwater bait" It spits, bobs, skitters and slides across the surface in all conditions. Dev...

Rapala Shadow Rap Lures Designed to perfectly mimic the last struggle of a dying minnow, the Shadow Rap® makes tight turns when twitched, t...

Rapala Kallan Spoon Lures Built to perform against the strongest winds, Kallan casts long and accurately – even in the most demanding condit...

Rapala Twitchin' Rap Lures A perfect combination for predator fishing: the classic Rapala® shad body design with an easy-to-use gliding actio...

Rapala Tool Belt Combo Rapala Tool Belt Combo is a hard-wearing, comfortable tackle & accessory storage system for the mobile angler. Mu...

Rapala Soft Otus Lures The Creature has gone soft – with rock-solid results. A soft bait version of the X-Rap® Otus, the Soft Otus builds on t...