All products excluding clearance

Rapala Countdown Elite Lures Legend 2.0 The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa...

Rapala Shadow Rap Solid Shad The Shadow Rap® Solid Shad is aerodynamic in design and balanced for long and accurate casts even in the most ...

Rapala Countdown Lures "3...2...1... Strike!" Consistently reach suspended fish at any depth with the CountDown. Whether the fish are sus...

Rapala CrushCity The Stingman Lures To crush the competition, Rapala developed CrushCity which combines smart injection technology™ - technique...

Rapala CrushCity The Kickman Lures To crush the competition, Rapala developed CrushCity which combines smart injection technology™ and Super TP...

Rapala X-Light Crank Shallow Runner Lures “The Delicate Delicacy.” Ultra-light construction for finesse presentations, weighted body for ...

Rapala X-Rap Peto Lures The Finnish Beast, X-Rap® Peto, combines Rapala’s fish-catching X-Rap® construction with a beautifully color match...

Rapala Rap-V Blade Lures The perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibrat...

Rapala CrushCity Ned's BLT Lures To crush the competition, Rapala developed CrushCity which combines smart injection technology™ - technique to...

Rapala X-Rap Lures "The Original Slashbait" The X-Rap® is “all about the action.” It’s the perfect size, shape and 3D illusion of a minnow...

Rapala Original Floater Lures "Making Memories since 1936" The legendary first Rapala® and still the number one “go-to” lure. Whether twit...

Rapala CrushCity Freeloader Lures To crush the competition, Rapala developed CrushCity which combines smart injection technology™ - technique t...

Rapala CrushCity Cleanup Craw Lures To crush the competition, Rapala has developed CrushCity which combines smart injection technology™, lif...

Rapala Kallan Spoon Lures Built to perform against the strongest winds, Kallan casts long and accurately – even in the most demanding condit...

Rapala Precision Xtreme Pencil Saltwater Lures Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wi...

Rapala Harmaja Spoon Lures This uniquely shaped spoon from the 1990’s has been brought back to life with fresh delicious finishes and the sa...

Rapala Flat Rap Lures Built of balsa with a slow-rising response on retrieve pause, the Flat Rap® swims with a hard-flashing modification of...

Rapala 25kg/50lb Mini Digital Scale Mini Digital Scale is simple and easy to use, this compact design is the perfect size for storing anyw...

Rapala MaxRap Walk'n Roll Lures "The "do-all" topwater bait" It spits, bobs, skitters and slides across the surface in all conditions. Dev...

Rapala CrushCity Boost Scented Gel Meet CrushCity Boost™ - the perfect companion to your CrushCity baits or favourite lures. Formulated to enhan...

Rapala RCD Line Remover Strip old line off the reel with ease with the Rapala RCD Line Remover. Dual-directional motor for comfortable lef...

Rapala Weigh & Release Mat The Weigh & Release Mat allows you to safely take weight measurements of your catch, and then easily release ...

Rapala Stainless Steel Pliers Stainless steel construction resists rust for years of service, a special feature not found in other pliers. ...

Rapala RCD (Custom Design Series) Roll Ruler Spring-loaded retractable tape measure is easy to store and use. The tape measure extends to 1...