All products excluding clearance

Rapala Countdown Elite Lures Legend 2.0 The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa...

Rapala CrushCity The Kickman Lures To crush the competition, Rapala developed CrushCity which combines smart injection technology™ and Sup...

Rapala CrushCity The Stingman Lures To crush the competition, Rapala developed CrushCity which combines smart injection technology™ - tech...

Rapala Countdown Lures "3...2...1.. Strike!" Consistently reach suspended fish at any depth with the CountDown. Whether the fish are sus...

Rapala MaxRap Walk'n Roll Lures "The "do-all" topwater bait" It spits, bobs, skitters and slides across the surface in all conditions. Dev...

Rapala Precision Xtreme Pencil Saltwater Lures Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wi...

Rapala Soft Otus Lures The Creature has gone soft – with rock-solid results. A soft bait version of the X-Rap® Otus, the Soft Otus builds on t...

Rapala Original Floater Lures "Making Memories since 1936" The legendary first Rapala® and still the number one “go-to” lure. Whether twit...

Rapala X-Light Crank Shallow Runner Lures “The Delicate Delicacy.” Ultra-light construction for finesse presentations, weighted body for ...

Rapala Shadow Rap Solid Shad The Shadow Rap® Solid Shad is aerodynamic in design and balanced for long and accurate casts even in the most ...

Rapala X-Rap Peto Lures The Finnish Beast, X-Rap® Peto, combines Rapala’s fish-catching X-Rap® construction with a beautifully color match...

Rapala X-Rap Otus Lures The X-Rap® Otus is a very natural hybrid lure, without articulation, with a flexible comma shaped tail firmly conn...

Rapala Rap-V Blade Lures The perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibrat...

Rapala Soft Peto Lures The Beast has gone soft – with rock-solid results. Designed for all kinds of predators, the Soft Peto takes the well-pr...

Rapala CrushCity Ned's BLT Lures To crush the competition, Rapala developed CrushCity which combines smart injection technology™ - techniq...

Rapala X-Rap Long Cast Shallow Lures Heavy-duty construction, weighted extra heavy for extreme casting distances and featuring a darting ba...

Rapala Skitter Frog Lures Designed to be fished through heavy cover where the big ones lurk and ambush their prey, the BX® Skitter Frog will s...

Rapala Shadow Rap Shad Lures Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous ...

Rapala X-Rap Countdown Lures Fish the Xtreme Attitude consistently at any depth. Based on the CountDown method introduced by Rapala in the...

Rapala Flat Rap Lures Built of balsa with a slow-rising response on retrieve pause, the Flat Rap® swims with a hard-flashing modification of...

Rapala CrushCity Freeloader Lures To crush the competition, Rapala developed CrushCity which combines smart injection technology™ - techni...

Rapala Shadow Rap Lures Designed to perfectly mimic the last struggle of a dying minnow, the Shadow Rap® makes tight turns when twitched, t...

Rapala Harmaja Spoon Lures This uniquely shaped spoon from the 1990’s has been brought back to life with fresh delicious finishes and the sa...

Rapala Jointed Shad Rap Lures A plastic, jointed version of the legendary Shad Rap® that sends out a “distressed-minnow” signal loud and c...

Rapala Soft Olio Lures If you didn’t believe in monsters, now’s a good time to start. A relative species to the Peto and Otus, the Soft Olio b...

Rapala MaxRap Minnow Lures "Don't settle for second best. Take it to the Max." Tip to tail, everything about the MaxRap is premium. Design...

Rapala X-Rap Lures "The Original Slashbait" The X-Rap® is “all about the action.” It’s the perfect size, shape and 3D illusion of a minnow...

Rapala Twitchin' Rap Lures A perfect combination for predator fishing: the classic Rapala® shad body design with an easy-to-use gliding actio...

Rapala CrushCity Cleanup Craw Lures To crush the competition, Rapala has developed CrushCity which combines smart injection technology™, lif...

Rapala Kallan Spoon Lures Built to perform against the strongest winds, Kallan casts long and accurately – even in the most demanding condit...

Rapala X-Light Pop Light in weight – big in pop. The X-Light Pop is the topwater snack every small predator fish has been looking for. The aer...

Rapala RCD (Custom Design Series) Mini Split Ring Tool A lure fisherman’s custom tool designed to open small split rings without damaging them. ...

Rapala RCD (Custom Design Series) Magnetic Release Clip Powerful magnetic release with a carabiner clip is ideal for hanging nets and othe...

Rapala RCD (Custom Design Series) Caribiner Clips Same carabiner as on the RCD Magnetic Release available in two packs in two different colors. ...

Rapala EZ Stow Braided Line Scissors This “must-have” tool puts an end to the futile task of trying to bite through or clipper cut braided line....

Rapala 11" Long Reach Pliers Easily reach deep hooked baits and other hard to reach hooks with ease. Truly one of those “How did I live without ...