All products excluding clearance

Rapala Countdown Lures "3...2...1... Strike!" Consistently reach suspended fish at any depth with the CountDown. Whether the fish are sus...

Rapala Rap-V Blade Lures The perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibrat...

Rapala Original Floater Lures "Making Memories since 1936" The legendary first Rapala® and still the number one “go-to” lure. Whether twit...

Rapala Flat Rap Lures Built of balsa with a slow-rising response on retrieve pause, the Flat Rap® swims with a hard-flashing modification of...

Rapala MaxRap Walk'n Roll Lures "The "do-all" topwater bait" It spits, bobs, skitters and slides across the surface in all conditions. Dev...

Rapala Shadow Rap Lures Designed to perfectly mimic the last struggle of a dying minnow, the Shadow Rap® makes tight turns when twitched, t...

Rapala Precision Xtreme Pencil Lures Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic bo...

Rapala Shadow Rap Shad Lures Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous ...

Rapala X-Rap Countdown Lures Fish the Xtreme Attitude consistently at any depth. Based on the CountDown method introduced by Rapala in the...

Rapala Skitter Pop Lures "The original King of Pop" Top water fishing can be extremely exciting, with explosive strikes often catching you...

Rapala Shallow Shad Rap Lures The Shallow Shad Rap is ideal for fishing skinny water. Cast it out, let it sit until the ripples fade away, ...

Rapala Rippin Rap Lures The Rippin' Rap features a lipless, tall body profile designed to crank, swim and rip. Hard vibrating action accent...