All products excluding clearance

Blue Fox Vibrax Original Fluorescent Spinners The legendary Vibrax® Fluorescent draws its characteristics from the famed Vibrax® Original,...

Rapala Countdown Lures "3...2...1... Strike!" Consistently reach suspended fish at any depth with the CountDown. Whether the fish are sus...

Savage Gear Rotex Spinners The Series of Savage Gear spinners is truly unique in quality and design. We bring new innovation to a very tradition...

Rapala X-Light Crank Shallow Runner Lures “The Delicate Delicacy.” Ultra-light construction for finesse presentations, weighted body for ...

Savage Gear Caviar Spinners The Savage Gear spinners are truly unique in quality and design. We bring new innovation to a very traditional lure ...

Savage Gear 3D 4Play V2 Swim & Jerk Herring Lures Combining 3D scanning and 3D modelling in the quest to produce the perfect lure in ap...

Rapala Rap-V Blade Lures The perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibrat...

Blue Fox Vibrax Original Foxtail Spinners What do you get when you take some of the best performing Vibrax® color patterns, and spice them...

Blue Fox Super Vibrax Minnow Spinners This long-casting spinner has been designed with a natural baitfish profile in place of a traditiona...

Rapala Original Floater Lures "Making Memories since 1936" The legendary first Rapala® and still the number one “go-to” lure. Whether twit...

Rapala Kallan Spoon Lures Built to perform against the strongest winds, Kallan casts long and accurately – even in the most demanding condit...

Rapala Harmaja Spoon Lures This uniquely shaped spoon from the 1990’s has been brought back to life with fresh delicious finishes and the sa...

Rapala MaxRap Walk'n Roll Lures "The "do-all" topwater bait" It spits, bobs, skitters and slides across the surface in all conditions. Dev...

Savage Gear 4D Line Thru Roach The humble roach is one of the most important prey for many freshwater predator fish around the world, and ...

Rapala X-Lite Crank Mid Runner Lures “The Delicate Delicacy.” Ultra-light construction for finesse presentations, weighted body for effor...

Rapala X-Rap Jointed Shad Lures "Big Bait. Big Action. Big Results" Savvy anglers turn to the X-Rap Jointed Shad when a slow presentation ...

Rapala Shadow Rap Shad Lures Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous ...

Rapala Rattlin' Minnow Spoon Lures "Cast towards the weed line with confidence" Rattlin' Minnow Spoon® features a unique construction that...

Savage Gear 3D 4Play V2 Liplure Herring Lures Combining 3D scanning and 3D modelling in the quest to produce the perfect lure in appearance...

Savage Gear 4D Perch Shad Lures - 4D Line Thru Perch Shads Based on a 3D Scan of a real perch with perfect details and Photo Chrome skin pr...

Rapala X-Rap Twitchin Shad Lures X-Rap® Twitchin’ Shad is designed to perform a wide twitching walk-the-dog swimming action. Predator colo...

Rapala Ultra Light Shad Lures available to buy online from First4Fishing. "Small only in size, not fishability" Weighted for super casting distan...

Rapala Ultra Light Pop Lures "More Pop for your Money" A small topwater lure that packs a mean pop. Custom-designed cup face to move a lot...

Rapala Ultra Light Crank Lures "Designed to offer big action in a small package" This ultra light finesse crank bait dives to over 2 meter...