All products excluding clearance

Rapala Soft Olio Lures If you didn’t believe in monsters, now’s a good time to start. A relative species to the Peto and Otus, the Soft Olio b...

Savage Gear 4D Line Thru Roach The humble roach is one of the most important prey for many freshwater predator fish around the world, and ...

Rapala X-Lite Crank Mid Runner Lures “The Delicate Delicacy.” Ultra-light construction for finesse presentations, weighted body for effortles...

Rapala X-Rap Jointed Shad Lures "Big Bait. Big Action. Big Results" Savvy anglers turn to the X-Rap Jointed Shad when a slow presentation ...

Rapala Shadow Rap Shad Lures Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous ...

Rapala Rattlin' Minnow Spoon Lures "Cast towards the weed line with confidence" Rattlin' Minnow Spoon® features a unique construction that...

Savage Gear 4D Perch Shad Lures - 4D Line Thru Perch Shads Based on a 3D Scan of a real perch with perfect details and Photo Chrome skin pr...

Rapala X-Rap Twitchin Shad Lures X-Rap® Twitchin’ Shad is designed to perform a wide twitching walk-the-dog swimming action. Predator colo...

Rapala Ultra Light Shad Lures available to buy online from First4Fishing. "Small only in size, not fishability" Weighted for super casting distan...

Rapala Ultra Light Pop Lures "More Pop for your Money" A small topwater lure that packs a mean pop. Custom-designed cup face to move a lot...

Rapala Ultra Light Crank Lures "Designed to offer big action in a small package" This ultra light finesse crank bait dives to over 2 meter...

Rapala Skitter Pop Lures "The original King of Pop" Top water fishing can be extremely exciting, with explosive strikes often catching you...

Rapala Shallow Shad Rap Lures The Shallow Shad Rap is ideal for fishing skinny water. Cast it out, let it sit until the ripples fade away, ...

Rapala Shad Rap Lures The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultraslow speeds to super...

Rapala Shad Dancer Lures This multi-species balsa bait brings the excitement of the Rapala® Tail Dancer® to a shad profile. Swimming with a...

Rapala RipStop Lures "Fast Ripping. Hard Stopping" The RipStop® tail design creates a fast-ripping, flashing swimbait action. Hard-stoppin...

Rapala Rippin Rap Lures The Rippin' Rap features a lipless, tall body profile designed to crank, swim and rip. Hard vibrating action accent...

Rapala Jointed Shallow Shad Rap Lures The strong-kicking Jointed Shad Rap action now in a shallow running version. With its super responsi...

Rapala Jointed Shad Rap Lures A plastic, jointed version of the legendary Shad Rap® that sends out a “distressed-minnow” signal loud and c...

Rapala Jointed Lures Slight exaggeration of Rapala’s unique baitfish in distress action. Can be fished like the Original Floating, top to ...

Rapala Original Giant Fishing Lure Originally designed in 1936 by Laurie Rapala, the Original Floater is still the world’s best-selling lure. Th...