All products excluding clearance

Blue Fox Vibrax Original Barbless Spinners The legendary Vibrax® Original has laid a foundation for a vast collection of spinners from Blu...

Mepps Aglia Spinners The Aglia spinner is the original French spinner. It is the World's #1 Lure. The Mepps "par excellence" for all fis...

Rapala Countdown Lures "3...2...1... Strike!" Consistently reach suspended fish at any depth with the CountDown. Whether the fish are sus...

Savage Gear Rotex Spinners The Series of Savage Gear spinners is truly unique in quality and design. We bring new innovation to a very tradition...

Fiiish Black Eel Lures Combo Pack The Fiiish Black Eel is responsive to the slightest current, the inversed paddle enables the lure to swi...

Fiiish Crazy Sand Eel Lures Double Combo Pack Work it fast and use it to really search areas and water columns. The Fiiish Crazy Sandeel i...

Rapala Rap-V Blade Lures The perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibrat...

Blue Fox Super Vibrax Minnow Spinners This long-casting spinner has been designed with a natural baitfish profile in place of a traditiona...

Mepps Aglia Fly Spinners Virtually snagless, these lightweight single-hook Mepps are ideal for both the trout and panfish enthusiast. Jus...

Rapala Original Floater Lures "Making Memories since 1936" The legendary first Rapala® and still the number one “go-to” lure. Whether twit...

Savage Gear Caviar Spinners The Savage Gear spinners are truly unique in quality and design. We bring new innovation to a very traditional lure ...

Rapala X-Rap Lures "The Original Slashbait" The X-Rap® is “all about the action.” It’s the perfect size, shape and 3D illusion of a minnow...

Blue Fox Vibrax Original Chaser Spinners Create the illusion of a small baitfish being chased down by a slightly larger baitfish with the V...

Mepps Aglia Long Spinners Recommended for strong streams, fast and deep water and for upstream fishing. Also, for use in lakes when preda...

Fiiish Crazy Sand Eel Lures Combo Pack Work it fast and use it to really search areas and water columns. The Fiiish Crazy Sandeel is an...

Mepps Lusox Spinners Specifically designed to trap pike. These lead headed spinners can be retrieved extremely slowly and will keep its str...

Blue Fox Vibrax Original Spinners The legendary Vibrax® Original has laid a foundation for a vast collection of spinners from Blue Fox for...

Fiiish Crazy Paddle Tail Sandeel Lures The design and volume of this new generation of Paddle have been specifically designed to move as m...

Rapala X-Rap Jointed Shad Lures "Big Bait. Big Action. Big Results" Savvy anglers turn to the X-Rap Jointed Shad when a slow presentation ...

Rapala Ultra Light Shad Lures available to buy online from First4Fishing. "Small only in size, not fishability" Weighted for super casting distan...

Rapala Ultra Light Crank Lures "Designed to offer big action in a small package" This ultra light finesse crank bait dives to over 2 meter...

Rapala Shad Rap Lures The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultraslow speeds to super...

Mepps Winner Spinners Unweighted spinners with detachable hook. Used for fishing in shallow water or over weeds. Allows ultra-lights fishin...