All products excluding clearance

Rapala Rap-V Blade Lures The perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibrat...

Rapala X-Rap Peto Lures The Finnish Beast, X-Rap® Peto, combines Rapala’s fish-catching X-Rap® construction with a beautifully color match...

Rapala X-Rap Otus Lures The X-Rap® Otus is a very natural hybrid lure, without articulation, with a flexible comma shaped tail firmly conn...

Rapala Soft Peto Lures The Beast has gone soft – with rock-solid results. Designed for all kinds of predators, the Soft Peto takes the well-pr...

Rapala Harmaja Spoon Lures This uniquely shaped spoon from the 1990’s has been brought back to life with fresh delicious finishes and the sa...

Rapala Shadow Rap Lures Designed to perfectly mimic the last struggle of a dying minnow, the Shadow Rap® makes tight turns when twitched, t...

Rapala Twitchin' Rap Lures A perfect combination for predator fishing: the classic Rapala® shad body design with an easy-to-use gliding actio...

Rapala Soft Otus Lures The Creature has gone soft – with rock-solid results. A soft bait version of the X-Rap® Otus, the Soft Otus builds on t...

Rapala Super Shadow Rap Lures Opportunistic predators can’t deny the Super Shadow Rap® as it kicks hard to the side, and then slowly fades ...

Rapala Nauvo Spoon Lures A classic restored – the Rapala® Nauvo brings a modern update to a tried-and-trusted traditional metal spoon. Origin...

Rapala Soft Olio Lures If you didn’t believe in monsters, now’s a good time to start. A relative species to the Peto and Otus, the Soft Olio b...

Rapala X-Rap Jointed Shad Lures "Big Bait. Big Action. Big Results" Savvy anglers turn to the X-Rap Jointed Shad when a slow presentation ...

Rapala Shadow Rap Shad Lures Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous ...

Rapala X-Rap Twitchin Shad Lures X-Rap® Twitchin’ Shad is designed to perform a wide twitching walk-the-dog swimming action. Predator colo...

Rapala X-Rap Haku Lures True to its name, X-Rap® Haku – haku is Finnish for seek – is seeking trouble and ready to rumble with the big mam...

Rapala Shallow Shad Rap Lures The Shallow Shad Rap is ideal for fishing skinny water. Cast it out, let it sit until the ripples fade away, ...

Rapala Shad Rap Lures The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultraslow speeds to super...

Rapala Jigging Shadow Rap Lures Following in the footsteps of the original Rapala® Jigging Rap®, the much lighter Jigging Shadow Rap® featur...

Rapala RipStop Lures "Fast Ripping. Hard Stopping" The RipStop® tail design creates a fast-ripping, flashing swimbait action. Hard-stoppin...

Rapala Rippin Rap Lures The Rippin' Rap features a lipless, tall body profile designed to crank, swim and rip. Hard vibrating action accent...