All products excluding clearance

Rapala Countdown Lures "3...2...1... Strike!" Consistently reach suspended fish at any depth with the CountDown. Whether the fish are sus...

Rapala Original Floater Lures "Making Memories since 1936" The legendary first Rapala® and still the number one “go-to” lure. Whether twit...

Rapala X-Rap Lures "The Original Slashbait" The X-Rap® is “all about the action.” It’s the perfect size, shape and 3D illusion of a minnow...

Rapala X-Rap Countdown Lures Fish the Xtreme Attitude consistently at any depth. Based on the CountDown method introduced by Rapala in the...