All products excluding clearance

Blue Fox Vibrax Original Shad Spinners The baitfish imitating Vibrax® Shad combines naturally detailed bells and blades with the character...

Rapala Countdown Lures "3...2...1... Strike!" Consistently reach suspended fish at any depth with the CountDown. Whether the fish are sus...

Rapala Original Floater Lures "Making Memories since 1936" The legendary first Rapala® and still the number one “go-to” lure. Whether twit...

Rapala CrushCity Ned's BLT Lures To crush the competition, Rapala developed CrushCity which combines smart injection technology™ - technique to...

Savage Gear 3D 4Play V2 Swim & Jerk Herring Lures Combining 3D scanning and 3D modelling in the quest to produce the perfect lure in ap...

Rapala X-Rap Lures "The Original Slashbait" The X-Rap® is “all about the action.” It’s the perfect size, shape and 3D illusion of a minnow...

Savage Gear 4D Line Thru Pulse Tail Trout Lures The iconic line through trout just got better with the Pulse Tail design. Based on the scan...

Rapala Shadow Rap Lures Designed to perfectly mimic the last struggle of a dying minnow, the Shadow Rap® makes tight turns when twitched, t...

Savage Gear 3D 4Play V2 Liplure Herring Lures Combining 3D scanning and 3D modelling in the quest to produce the perfect lure in appearance...

Savage Gear 3D Perch RTF Shad Lures Perch are one of the key prey species for specimen pike and are found in nearly all waters around Europe; ...

Savage Gear 4D Line Thru Roach The humble roach is one of the most important prey for many freshwater predator fish around the world, and ...

Mepps Tandem Spinners The flexible axle of the Tandem gives these lures the utmost fluidity of movement. Better conforming with the natural sw...

Savage Gear 4D Perch Shad Lures - 4D Line Thru Perch Shads Based on a 3D Scan of a real perch with perfect details and Photo Chrome skin pr...

Rapala Shallow Shad Rap Lures The Shallow Shad Rap is ideal for fishing skinny water. Cast it out, let it sit until the ripples fade away, ...

Rapala Shad Rap Lures The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultraslow speeds to super...

Rapala Shad Dancer Lures This multi-species balsa bait brings the excitement of the Rapala® Tail Dancer® to a shad profile. Swimming with a...

Rapala Jointed Shallow Shad Rap Lures The strong-kicking Jointed Shad Rap action now in a shallow running version. With its super responsi...

Rapala Jointed Shad Rap Lures A plastic, jointed version of the legendary Shad Rap® that sends out a “distressed-minnow” signal loud and c...

Rapala Jointed Lures Slight exaggeration of Rapala’s unique baitfish in distress action. Can be fished like the Original Floating, top to ...