All products excluding clearance

Rapala Original Floater Lures "Making Memories since 1936" The legendary first Rapala® and still the number one “go-to” lure. Whether twit...

Rapala Rattlin' Minnow Spoon Lures "Cast towards the weed line with confidence" Rattlin' Minnow Spoon® features a unique construction that...

Rapala Ultra Light Shad Lures available to buy online from First4Fishing. "Small only in size, not fishability" Weighted for super casting distan...

Rapala Ultra Light Crank Lures "Designed to offer big action in a small package" This ultra light finesse crank bait dives to over 2 meter...

Rapala Shallow Shad Rap Lures The Shallow Shad Rap is ideal for fishing skinny water. Cast it out, let it sit until the ripples fade away, ...

Rapala Shad Rap Lures The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultraslow speeds to super...

Rapala Jointed Shallow Shad Rap Lures The strong-kicking Jointed Shad Rap action now in a shallow running version. With its super responsi...

Rapala Jointed Shad Rap Lures A plastic, jointed version of the legendary Shad Rap® that sends out a “distressed-minnow” signal loud and c...