All products excluding clearance

Abu Garcia Toby Spoon Lures | 7g - 20g The Toby saw its first light of day as early as 1956, and has been one of the best selling lures in...

Blue Fox Vibrax Original Barbless Spinners The legendary Vibrax® Original has laid a foundation for a vast collection of spinners from Blu...

Mepps Aglia Spinners The Aglia spinner is the original French spinner. It is the World's #1 Lure. The Mepps "par excellence" for all fis...

Rapala Countdown Lures "3...2...1... Strike!" Consistently reach suspended fish at any depth with the CountDown. Whether the fish are sus...

Rapala Rap-V Blade Lures The perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibrat...

Blue Fox Super Vibrax Minnow Spinners This long-casting spinner has been designed with a natural baitfish profile in place of a traditiona...

Rapala Soft Peto Lures The Beast has gone soft – with rock-solid results. Designed for all kinds of predators, the Soft Peto takes the well-pr...

Mepps Aglia Fly Spinners Virtually snagless, these lightweight single-hook Mepps are ideal for both the trout and panfish enthusiast. Jus...

Rapala Original Floater Lures "Making Memories since 1936" The legendary first Rapala® and still the number one “go-to” lure. Whether twit...

Rapala Flat Rap Lures Built of balsa with a slow-rising response on retrieve pause, the Flat Rap® swims with a hard-flashing modification of...

Abu Garcia Toby Spoon Lures | 28g - 60g The Toby saw its first light of day as early as 1956, and has been one of the best selling lure...

Rapala X-Rap Lures "The Original Slashbait" The X-Rap® is “all about the action.” It’s the perfect size, shape and 3D illusion of a minnow...

Blue Fox Vibrax Original Chaser Spinners Create the illusion of a small baitfish being chased down by a slightly larger baitfish with the V...

Rapala Shadow Rap Lures Designed to perfectly mimic the last struggle of a dying minnow, the Shadow Rap® makes tight turns when twitched, t...

Mepps Aglia Long Spinners Recommended for strong streams, fast and deep water and for upstream fishing. Also, for use in lakes when preda...

Rapala Soft Otus Lures The Creature has gone soft – with rock-solid results. A soft bait version of the X-Rap® Otus, the Soft Otus builds on t...

Mepps Lusox Spinners Specifically designed to trap pike. These lead headed spinners can be retrieved extremely slowly and will keep its str...

Blue Fox Vibrax Original Spinners The legendary Vibrax® Original has laid a foundation for a vast collection of spinners from Blue Fox for...

Rapala X-Rap Long Cast Shallow Lures Heavy-duty construction, weighted extra heavy for extreme casting distances and featuring a darting ba...

Rapala Soft Olio Lures If you didn’t believe in monsters, now’s a good time to start. A relative species to the Peto and Otus, the Soft Olio b...

Rapala Shadow Rap Shad Lures Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous ...

Rapala X-Rap Countdown Lures Fish the Xtreme Attitude consistently at any depth. Based on the CountDown method introduced by Rapala in the...

Rapala Shallow Shad Rap Lures The Shallow Shad Rap is ideal for fishing skinny water. Cast it out, let it sit until the ripples fade away, ...

Rapala Shad Rap Lures The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultraslow speeds to super...

Rapala Jigging Shadow Rap Lures Following in the footsteps of the original Rapala® Jigging Rap®, the much lighter Jigging Shadow Rap® featur...

Mepps XD Spinners If you fish deep lakes, river pools or fast water you owe it to yourself to try the Mepps® XD® (Xtra Deep). Mepps didn'...

Mepps Winner Spinners Unweighted spinners with detachable hook. Used for fishing in shallow water or over weeds. Allows ultra-lights fishin...

Rapala Shad Dancer Lures This multi-species balsa bait brings the excitement of the Rapala® Tail Dancer® to a shad profile. Swimming with a...

Rapala RipStop Lures "Fast Ripping. Hard Stopping" The RipStop® tail design creates a fast-ripping, flashing swimbait action. Hard-stoppin...

Rapala Jointed Lures Slight exaggeration of Rapala’s unique baitfish in distress action. Can be fished like the Original Floating, top to ...

Rapala BX Brat Lures Badly behaved and always looking for a fight, the BX® Brat is one tough little cookie. Balsa inner core with an armor...