Rapala

Rapala Countdown Lures "3...2...1.. Strike!" Consistently reach suspended fish at any depth with the CountDown. Whether the fish are sus...

Rapala CrushCity Ned's BLT Lures To crush the competition, Rapala developed CrushCity which combines smart injection technology™ - techniq...

Rapala Jointed Lures Slight exaggeration of Rapala’s unique baitfish in distress action. Can be fished like the Original Floating, top to ...

Rapala Jointed Shad Rap Lures A plastic, jointed version of the legendary Shad Rap® that sends out a “distressed-minnow” signal loud and c...

Rapala Original Floater Lures "Making Memories since 1936" The legendary first Rapala® and still the number one “go-to” lure. Whether twit...

Rapala Shad Dancer Lures This multi-species balsa bait brings the excitement of the Rapala® Tail Dancer® to a shad profile. Swimming with a...

Rapala Shad Rap Lures The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultraslow speeds to super...

Rapala Shadow Rap Lures Designed to perfectly mimic the last struggle of a dying minnow, the Shadow Rap® makes tight turns when twitched, t...

Rapala Shallow Shad Rap Lures The Shallow Shad Rap is ideal for fishing skinny water. Cast it out, let it sit until the ripples fade away, ...

Rapala X-Rap Lures "The Original Slashbait" The X-Rap® is “all about the action.” It’s the perfect size, shape and 3D illusion of a minnow...