All products excluding clearance

Savage Gear Regenerator Mono Teaser Traces These strong and perfectly crimped clear Regenerator traces feature a distance adjustable spinner...

Fiiish Black Minnow No.2.5 Lures Combo Pack The Fiiish Black Minnow is one of the most popular soft plastic lures of its type in the UK and ma...

Rapala Kallan Spoon Lures Built to perform against the strongest winds, Kallan casts long and accurately – even in the most demanding condit...

Savage Gear Carbon 49 Double Stingers Double Stingers with SG Y-trebles, crimped with perfection on the Coated Carbon49 strand wire. 1pcs g...

Savage Gear 4D Pike Shad Lures Combining 3D scanning and 3D modelling in the quest to produce the perfect lure in appearance and swimming action...

Mepps Aglia Streamer Spinners The Aglia Streamer combines the vibration and flash of the classic Aglia blade with the subtle and lifelike s...

Savage Gear 3D Line Thru Trout Swim Baits / Lures The iconic 3D Line Thru Trout has been taken to the next level! Still based on a detailed 3D...

Sidewinder Norse Odin Jig Lures Named after the Norse gods we have designed these superb slow pitched jigs in conjunction with Matt Forester f...

Westin ShadTeez Slim 5cm R 'N R Lures The new 5cm version is a slim slender lure is sure to have your target fish drooling with its enticing w...

Westin ShadTeez R 'N R Lures Puts other shads in the shadow, ShadTeez R 'N R is perfected down to the smallest detail. The deep body, sle...

Westin Optic 360° Spinners The brass body construction of the Westin Optic 360° has an aerodynamic shape that will ensure great casting distan...

Rapala X-Light Pop Light in weight – big in pop. The X-Light Pop is the topwater snack every small predator fish has been looking for. The aer...

VMC Mangrove Inline Single Hooks The 7234 VMC Mangrove Inline hook has been designed to equip hardbaits from 60 to 120mm. They feature; Coasta...

Savage Gear Crosslock Egg Snaps Super strong stainless spring steel cross lock snaps, perfect for bigger hard lures and cork screw rigs. ...

Savage Gear Balance Spikes Perfect for corkscrew rigs and balancing soft lures for perfect swimming action and aiding sink rate. Each pack...

Rapala RCD (Custom Design Series) Mini Split Ring Tool A lure fisherman’s custom tool designed to open small split rings without damaging them. ...

Rapala RCD (Custom Design Series) Magnetic Release Clip Powerful magnetic release with a carabiner clip is ideal for hanging nets and othe...

Rapala RCD (Custom Design Series) Caribiner Clips Same carabiner as on the RCD Magnetic Release available in two packs in two different colors. ...

Rapala EZ Stow Braided Line Scissors This “must-have” tool puts an end to the futile task of trying to bite through or clipper cut braided line....

Rapala 11" Long Reach Pliers Easily reach deep hooked baits and other hard to reach hooks with ease. Truly one of those “How did I live without ...

VMC Specimen Inline Single Hooks The 7266 VMC hook range is a versatile inline single hook to use in place of treble hooks on hard lures and sp...

Sidewinder Joeys The Green Mack is the most lifelike baby mackerel you're going to see. Proper shimmerskin with deep paddle tails, these superb...

Savage Gear Treble Hook Protectors Click on treble hook protectors, that allows you to carry your lures and rigs in bags or in your pocket. ...

Savage Gear Steel E-Rattle Kit Super durable steel chamber rattles, that will make a nice load clicking sound, when inserted in the paddle tails...

Savage Gear Saltwater LRF Micro Sandeel Kit The Light Range Fishing series is insipred buy the light rock fishing scene but with a much bro...

Savage Gear Carbon 49 Stingers Single Stingers with SG Y-trebles, crimped with perfection on the Coated Carbon49 strand wire. 2pcs Gunsmoke...

Mustad UltraPoint No Twist Drop Shot Hooks When fishing the dropshot, working your soft plastic worm or bait along the bottom, line twisting ...

Mustad UltraPoint Drop Shot Hooks Fishing the drop shot rig is an effective way to present your soft plastic lure close to the bottom, without s...

Mustad UltraPoint Big Mouth Hooks available to buy online from First4Fishing. The 1X extra heavy wire Mustad Big Mouth Hook is designed for...

Fiiish Crazy Sand Eel Lures Combo Pack Work it fast and use it to really search areas and water columns. The Fiiish Crazy Sandeel is an...

Fiiish Crazy Paddle Tail Sandeel Lures The design and volume of this new generation of Paddle have been specifically designed to move as m...

Savage Gear 4D Line Thru Roach The humble roach is one of the most important prey for many freshwater predator fish around the world, and ...

Savage Gear 3D Suicide Duck Lures A super realistic Duckling top water imitation lure loaded with innovative features, the 3D Scanned deta...

Rapala Super Shadow Rap Lures Opportunistic predators can’t deny the Super Shadow Rap® as it kicks hard to the side, and then slowly fades ...

Savage Gear 4D Rattle Trout Shad Lures The 4th dimension is created with our detailed Photo Chrome skin print and strike provoking scent! The ...

Savage Gear 4D Line Thru Pike Lures Combining 3D scanning and 3D modelling in the quest to produce the perfect lure in appearance and swimm...