All products excluding clearance

Savage Gear 1x7 Titanium Traces Super soft and super flexible 1x7 strand titanium predator traces. Perfect sized swivel and spring needle, for h...

Savage Gear 1x7 Titanium Corkscrew Stingers Super durable 1x7strand Titanium wire stingers, perfectly designed for our biggers sizes of Herring ...

Fiiish Black Minnow No.4 Lures Combo Pack The Fiiish Black Minnow is one of the most popular soft plastic lures of its type in the UK and ...

Mustad UltraPoint Wide Gap Drop Shot Hooks Fishing the drop shot rig is an effective way to present your soft plastic lure close to the botto...

Mustad Weedless Treble Hooks This Weedless Mustad treble hook delivers is a great and reliable replacement hook for your plugs, spoons or spin...

Mustad UltraPoint No Twist Drop Shot Hooks When fishing the dropshot, working your soft plastic worm or bait along the bottom, line twisting ...

Mustad UltraPoint Mega Bite Hooks The Mega Bite Worm Offset Shank Hook is designed for soft large plastic worms. It is a perfect setup for ...

Mustad UltraPoint Drop Shot Hooks Fishing the drop shot rig is an effective way to present your soft plastic lure close to the bottom, without s...

Fiiish Black Minnow No.6 Lures Combo Pack The Fiiish Black Minnow is one of the most popular soft plastic lures of its type in the UK and ma...

Fiiish Black Minnow No.5 Lures Combo Pack The Fiiish Black Minnow is one of the most popular soft plastic lures of its type in the UK and ...

Fiiish Biotop Stick Lures Innovative topwater lures with low environmental impact. The Fiiish Biotop Stick lures are a major step forward ...

Savage Gear 4D Line Thru Roach The humble roach is one of the most important prey for many freshwater predator fish around the world, and ...

Rapala X-Lite Crank Mid Runner Lures “The Delicate Delicacy.” Ultra-light construction for finesse presentations, weighted body for effortles...

Savage Gear 3D Suicide Duck Lures A super realistic Duckling top water imitation lure loaded with innovative features, the 3D Scanned deta...

Rapala X-Rap Jointed Shad Lures "Big Bait. Big Action. Big Results" Savvy anglers turn to the X-Rap Jointed Shad when a slow presentation ...

Rapala Shadow Rap Shad Lures Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous ...

Rapala Rattlin' Minnow Spoon Lures "Cast towards the weed line with confidence" Rattlin' Minnow Spoon® features a unique construction that...

Mepps Tandem Spinners The flexible axle of the Tandem gives these lures the utmost fluidity of movement. Better conforming with the natural sw...

Savage Gear Flying Eel Spinners The massive success of our Caviar Tungsten spinners, had led to this innovative flying eel version, designed to ...

Savage Gear 4D Pike Shad Lures Combining 3D scanning and 3D modelling in the quest to produce the perfect lure in appearance and swimming action...

Savage Gear 4D Perch Shad Lures - 4D Line Thru Perch Shads Based on a 3D Scan of a real perch with perfect details and Photo Chrome skin pr...

Savage Gear 4D Line Thru Pike Lures Combining 3D scanning and 3D modelling in the quest to produce the perfect lure in appearance and swimm...

Savage Gear 3D Rattling Crayfish Lures With a lively kicking action both on the drop and retrieve, baitfish imitations don’t get much more ...

Savage Gear 3D Pop & Walk Frog Surface Lures Combining 3D scanning and 3D modelling in the quest to produce the perfect lure in appearance a...

Savage Gear 3D Cicada Surface Lures Combining 3D scanning and 3D modelling in the quest to produce the perfect lure in appearance and swimm...

Rapala X-Rap Twitchin Shad Lures X-Rap® Twitchin’ Shad is designed to perform a wide twitching walk-the-dog swimming action. Predator colo...

Rapala X-Rap Pop Lures Big poppin'. Big splashin'. Big bassin'. The X-Rap® Pop brings X-Rap attitude to topwater. Starting in a tail down p...

Rapala X-Rap Haku Lures True to its name, X-Rap® Haku – haku is Finnish for seek – is seeking trouble and ready to rumble with the big mam...

Rapala X-Rap Countdown Lures Fish the Xtreme Attitude consistently at any depth. Based on the CountDown method introduced by Rapala in the...

Rapala Ultra Light Shad Lures available to buy online from First4Fishing. "Small only in size, not fishability" Weighted for super casting distan...

Rapala Ultra Light Pop Lures "More Pop for your Money" A small topwater lure that packs a mean pop. Custom-designed cup face to move a lot...

Rapala Ultra Light Crank Lures "Designed to offer big action in a small package" This ultra light finesse crank bait dives to over 2 meter...

Rapala Skitter Pop Lures "The original King of Pop" Top water fishing can be extremely exciting, with explosive strikes often catching you...

Rapala Shallow Shad Rap Lures The Shallow Shad Rap is ideal for fishing skinny water. Cast it out, let it sit until the ripples fade away, ...

Rapala Shad Rap Lures The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultraslow speeds to super...

Rapala Jigging Shadow Rap Lures Following in the footsteps of the original Rapala® Jigging Rap®, the much lighter Jigging Shadow Rap® featur...